Want to know how to get parents involved in PTA? Well, you are at the right place. Every school likes to have more parent volunteers on its team because it has so many benefits. For instance, when budgets are stretched, you can count on volunteers to help with helping out on trips, classroom, and during events. Therefore, when PTA volunteer numbers are low, it can negatively affect your school. This post will delve into 5 marketing methods you can use to increase the number of parent volunteers at PTA.
Before we answer how to get parents involved in PTA, let’s delve into some common reasons why some parents don’t volunteer for PTA:
– Their schedule is too hectic.
– They don’t think that they can make an impact.
– They are unsure how to transfer their skills for use in the school.
– “What’s in it for me?”
– They are unclear as to how it helps their child.
It is vital that you take the above into account when developing your marketing campaign on how to get parents involved in PTA.
1) “What’s in it for me?”
This is a bit of a selfish reason, but parents want to know that volunteering helps them in some way. Therefore, it is vital that they appreciate that it helps them to meet new people, give back to the community and do something which makes an impact. Plus, it is worth mentioning the link between PTA involvement and the academic success of their child.
2) Use video
Video is a powerful tool of permission . Contrary to popular belief, it doesn’t have to cost a lot of money and take much time to produce something effective. You can take a simple video showing the volunteers saying what makes volunteering so great. You can then edit it in a few minutes using Wevideo: a free and easy-to-use web-based editing tool. If your PTA volunteers are a bit shy, you can easily create an animation video of benefits using Moovly, Powtoons or Videoscribe.
In order to give your video more leverage, post it on the school’s social media platforms and in your next e-newsletter. Click here to get our free social media template library offering tried-and-tested social media design templates.
3) Arrange exclusive events just for PTA volunteers
Fostering camaraderie among your PTA volunteers makes a big difference with regard to volunteer numbers. Ideally, you want to feel like a social event when they meet up. Events don’t need to be expensive or elaborate. Something simple like a coffee morning or picnic can make a big difference. When parents are in a PTA volunteers group which feels good, they are likely to encourage other parents to join in.
4) Show how getting involved makes a big difference to their child’s learning
Countless studies show that when parents get more involved with PTA, student attainment and progress goes up. You can convert some of the key findings into a video or leaflet and distribute it to parents. Once they see how getting involved in the PTA helps their child, getting them to join becomes much easier.
5) Use newsletters and social media
You can add your PTA volunteers work to your next newsletter. If your school doesn’t currently have one, you can create one using Mailchimp, import the email addresses of parents and invite them to optin. Social media also allows you to easily post the good work PTA volunteers are doing, How much fun they are having and how other parents can get involved. You can use Postplanner ($7 a month) to make scheduling social media posts a breeze.
In conclusion, there are a range of steps to answer how to get parents involved in PTA. They key is to express how the program benefits parents, students and the smooth running of the school. MyDiem is an easy to use app that makes communication with parents easy. It is secure and allows you to easily keep parents updated on progress, announcements, events etc. Plus due to the fact that it is easy to use, staff and parents can easily utilize all the functions.
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